Second Harvest Food Bank of Orange County was honored by The Values Institute as one of 2016 Most Trustworthy Brands. Second Harvest and 29 other businesses from Orange County were selected by The Values Institute through their proprietary survey of more than 1,000 respondents who live and work in Orange County. The highest scoring brands were chosen in recognition of their outstanding performance in one or more of five dimensions of trust: Competence, Consistency, Candor, Concern, and Connection.
Second Harvest scored the highest of all honorees in the dimension of Candor. As defined by The Values Institute, “Candor measures sincerity, authenticity and honesty. This involves not only the amount and accuracy of the information that is made public, but also the manner in which it is communicated.”
We are pleased to have been recognized because this award reaffirms our organizational and individual commitments to our core values of Compassion, Diversity, Integrity, Service Excellence, and Stewardship.
Second Harvest was in very good company at the awards luncheon at the Disneyland Hotel last Wednesday with other honorees including: In-N-Out, UCI, Disneyland, UCI Medical Center, Trader Joe’s, Target, South Coast Plaza, Wells Fargo, Automobile Club of California, Costco, CHOC Children’s Hospital, Segerstrom Center for the Arts, Apple, Google, Chase Bank, AT&T, Honda, Toyota, Yard House, Goodwill of OC, BMW, BJ’s Restaurant, Cal State Fullerton, Chapman, Chase Bank, The Salvation Army, Oakley, Quicksilver and Vans.
Our thanks to The Values Institute and those who helped select us for this honor!